AIR MAX x MELT

NIKE

For the launch of the new Nike Air Max 270 React Nike teamed up with Melt Festival in Germany. The production of the campaign included both photography and a IGTV mobile video following the experience of the influencers on the festival and the VR activation of the brand.

Photography: Janine Sametzky
Social DP: Nick Duinmaijer
Agency: Kids Creative Berlin