NIKE AM 720 x Zalando

For the launch of the new Air Max 720, next to a hero video, Yung Film was briefed
  to create all the touchpoint assets of the customer journey.
The campaign, both film and photography, was launched in Germany
  via the channels of Zalando and four influencers.

From set to social
To create buzz for the campaign as quickly as possible, social content was edited on location and published during the shoot.

  The global theme Going Bigger is visually translated by using
  low angle shots and pointing sneakers into the sky with a handheld streetstyle.

Director: Lars Brink 
Producer: Esther Ris
Photography: Janine Sametzky

Agency: Kids Creative Berlin