NIKE
NIKE AM 720 x ZalandoFor the launch of the new Air Max 720, next to a hero video, Yung Film was briefed
to create all the touchpoint assets of the customer journey.The campaign, both film and photography, was launched in Germany
via the channels of Zalando and four influencers.
From set to social
To create buzz for the campaign as quickly as possible, social content was editted on location and pusblished during the shoot.
The global theme Going Bigger is visually translated by using
low angle shots and pointing sneakers into the sky with a handheld streetstyle.
Director: Lars Brink
Photography: Janine Sametzky
Agency: Kids Creative Berlin
AWARENESS
CONSIDERATION
CONVERSION
LOYALTY
